As part of the Pavilion France program, Bel Japon has become a thematic partner of the fortnight dedicated to Equality and Parity. This will run from May 1st to 15th 2025, with a special day dedicated entirely to it on May 2.
In conjunction with the two-week theme dedicated to gender equality, Bel Japon will be organizing specific events at the France Pavilion, around the theme of the fortnight dedicated to equality between women and men, with the main theme being "Supporting women's professional activity".
« Kiri has been loved in Japan for over 40 years. It remains as the No.1 brand in the cream cheese category in Japan.* This is driven by a long and deep affection from Japanese women who profoundly enjoy Kiri both for themselves and their families. We believe in supporting all women to unleash their potential and to realize their dreams. This is why we are present with them anywhere and anytime, and we will be in Osaka from May 1st – 15th in participation to the France Pavilion. »
Aytekin Yildiz President of Bel Japon
« The Thematic Fortnight devoted to gender equality is central to the programming and messages of the France Pavilion. I'm delighted that BEL Japon is giving it its full support, backed by the commitment of the entire BEL Group. »
Jacques Maire President of COFREX and General Commissioner of the France Pavilion
*Source : Intage SRI Cream Cheese Market February 2023 - January 2024 Cumulative Sales Value
About Bel
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of € 3,645 million in 2023.
Some 10,902 employees in 51 subsidiaries around the world contribute to the deployment of the Group's mission to champion healthier and responsible food for all. Bel products are prepared at 30 production sites and distributed in more than 120 countries.
About KIRI
Kiri is made from fresh milk and cream from cows raised in a rich natural environment. Since its launch in France in 1966, Kiri has quickly become very popular for its creamy taste, adorable logo and convenient individual packaging, and today is enjoyed by many people around the world, from children to adults. It's also popular as an ingredient for cooking and sweets because of its delicious taste, and is endorsed by many food professionals, including chefs and pastry chefs.