As the exclusive media partner, MCDecaux will play a crucial role in promoting France during this significant global event. The Presidents of both organizations met at the VivaTech technology conference in May to discuss this strategic collaboration at JCDecaux’s booth.
As part of this partnership, MCDecaux will provide nationwide street furniture advertising to highlight campaigns promoting the projects, missions, and values of the French Pavilion to the Japanese audience. On the other hand, JCDecaux, through its Japanese subsidiary, will have the opportunity to inform and discuss about the innovative nature of the company and media assets worldwide, and thus contribute to the promotion of French companies on the international stage.
The theme of the Osaka World Expo 2025, "Designing Future Society for Our Lives", resonates with JCDecaux's aspirations to participate in the construction of cities of the future. JCDecaux’s street furniture, service-driven, connected and constantly evolving, aims to blend seamlessly with the environment and to sustainably improve the quality of life in cities, for all citizens in terms of proximity and mobility.
« We are delighted to enter into this partnership with COFREX and to promote French know-how and expertise on our advertising street furniture throughout Japan. The Osaka World Expo will be a key event in 2025, charting the way for the world of tomorrow, more sustainable and inclusive. »
Malik Roumane President of MCDecaux
« Benefiting from MCDecaux's extensive coverage is a real asset for promoting the France Pavilion to the Japanese public. Thanks to this partnership, which has united us since the Dubai World Expo, we'll be able to communicate on a program that showcases our country's highly diverse know-how, both before and during the 6 months of the Expo. »
Jacques Maire General Commissioner of the France Pavilion & COFREX President
About MCDecaux
MCDecaux is the Japanese subsidiary of the number one outdoor advertising company worldwide, JCDecaux. (JCDecaux: 85%; Mitsubishi Corporation: 15%). Founded in 2000, the company offers to its customers a network of advertising displays in 43 cities including top 20 (CityScapeTM), in more than 140 shopping malls of two major retailers in Japan (MallScape®) and in Kansai airports, as well as self-service bicycles. MCDecaux provides unique solutions to offer a range of high-end services to local authorities and are designed to fit into their urban or commercial environment.