Joining the roster of the France Pavilion’s event programme, Vitagora is now a thematic partner for the “Land and food: striving for sustainable production and consumption practices” fortnight, which will run from 13 - 30 April 2025. Vitagora will be leading a business delegation in Japan, with the support of Dijon Métropole and Bourgogne Franche-Comté Regional Council, and in collaboration with its partners: the Bourgogne-Franche-Comté Chamber of Commerce and Industry, the Produits Gourmands de Bourgogne-Franche-Comté body (which helps to promote gourmet produce from Bourgogne-Franche-Comté), the Bourgogne-Franche-Comté Regional Economic Agency and the Bourgogne Vigne et Vin public interest group. Vitagora will also hold a special “agricultural and agrifood innovation day,” featuring a series of conferences and workshops highlighting the goals and challenges of sustainable food. There will be also be tasting sessions for gourmet products from the Bourgogne-Franche-Comté region.
Over the course of the fortnight, Vitagora’s flagship initiatives will showcase its members’ excellence in terms of exceptional food products, cutting-edge scientific expertise, and the flagship environmental and energy transition projects being pursued by the regional agri-food sector in Bourgogne-Franche-Comté. A parallel programme of B2B meetings will help to develop international partnerships in research and development, co-manufacturing and exports among the companies participating.
« For the past 20 years, Vitagora has been promoting French excellence in Japan through its collaborations with Japanese partners, serving as a catalyst to drive emerging Franco-Japanese innovation initiatives. We are honoured to be taking this incredible opportunity alongside our partners, bringing our members’ innovative solutions for sustainable food, serving the needs of both humans and the planet, to the forefront of the international stage. »
Pierre Guez President of Vitagora
« The France Pavilion is pleased to welcome Vitagora for the opening of the World Expo. For this initial thematic fortnight, Vitagora will exemplify our commitment to showcasing all that our local regions have to offer. Vitagora’s approach to ensuring high-quality, sustainable food will be a highlight of the France Pavilion’s event programme in Osaka, the food capital of Japan. »
Jacques Maire Chairman of the COFREX and Commissioner General of the France Pavilion
About Vitagora
Vitagora is an agri-food trade association, and is certified as an “innovation cluster” for the Bourgogne-Franche-Comté and Ile-de-France regions. It brings together over 670 stakeholders from the agri-food industry in France and around the world, including companies (corporations, SMEs and start-ups), research groups, higher education institutions, agricultural production operators and consumers. For 20 years, Vitagora has been effective in its role as a catalyst within its ecosystem, fostering ambitious development and innovation projects which contribute to ensuring delicious, healthy and sustainable food that is both a source of value for the industry and regions, and a source of wellbeing for consumers.